If you are short yourself, you must have noticed that it is not always easy to find clothes that fits Petite body types.
WHY IS IT SO HARD TO FIND WELL-FITTED CLOTHES WHEN YOU ARE PETITE?
We started to explain it to you in a previous article: the reference size in fashion is 1m68. Besides, the fashion show models are generally around 1m70 tall.
Therefore, women’s clothing is mostly designed for people of this stature and above.
When making clothes that don’t fit the fashion standards, it requires significant adjustments. We must rethink the cut and adjust many pieces of pattern. Some pieces require just a few inches less while others require much less. And these are substantial additional investments. This is the case of Petite friendly clothes but also when you think about it for plus size clothing.
And very often, the investment vs profit ratio for these brands is not big enough for them to take the plunge. Indeed, the more sizes they offer, the more stock management it requires.
And it also means you need to have more cash flow in order to do that..
WHAT’S SO SPECIAL ABOUT PETITE-FRIENDLY CLOTHES FOR WOMEN?
First of all, petite woman clothes will be adapted to the silhouette and measurements of petite women. There are more than 12 measures that are different. Sometimes, depending on the designs, it can be much more.
Among others, to name only the most important:
– The shoulders are narrower
– The sleeves are shorter
– The waist is correctly positioned
– The length is adjusted … etc
Then, the design is thought for a Petite woman and is not the result of an afterthought. On our side, when we create pieces for sjort women, every detail is designed to enhance their silhouette. Whether in the choice of patterns or accessories, whether it is the cut or the style, everything is done to give the impression of a longer body.
Indeed, you can find clothes that suit you in classic stores, even if it means doing some alterations. On the other hand, opting for Petite friendly women’s clothing is the insurance of well-fitted and empowering pieces.